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IBM debuts enterprise Cloud marketplace with global partner ecosystem

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Soma Tah
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BANGALORE, INDIA: IBM today launched a new Cloud marketplace that brings together IBM's vast portfolio of cloud capabilities and new third-party services in a way that delivers a simple and easy experience for three key user groups within the enterprise - developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem.

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The launch of IBM Cloud marketplace represents the next major step in IBM's cloud leadership. This single online destination will serve as the digital front door to cloud innovation bringing together IBM's capabilities-as-a-service and those of partners and third party vendors with the security and resiliency enterprises expect.

The marketplace offers a gateway for IBM's vast global business partner ecosystem to tap into the growing $250B cloud market opportunity, with instant access to IBM's rich intellectual capital, array of services and software capabilities and access to IBM's vast enterprise client network. For partners, IBM's cloud marketplace provides a global path to the enterprise and new opportunities to collaborate with a network of channel partners in its ecosystem to generate new revenue streams driving cloud innovation.

This marketplace will serve as a cloud innovation hub where technology meets business with hundreds of cloud services from IBM, partners and third party ecosystem. Clients can access a full suite of IBM-as-a-Service with 100 SaaS applications, IBM's Bluemix platform-as-a-service with composable services, the powerful SoftLayer infrastructure-as-a-service and third party cloud services.

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"Increasingly cloud users from business, IT and development across the enterprise are looking for easy access to a wide range of services to address new business models and shifting market conditions," said Robert LeBlanc, senior VP, IBM Software & Cloud Solutions. "IBM Cloud marketplace puts big data analytics, mobile, social, commerce, integration ---- the full power of IBM-as-a-Service and our ecosystem --- at our clients' fingertips to help them quickly deliver innovative services to their constituents.

IBM cloud marketplace offers an ideal environment for business partners and independent software vendors to monetize their solutions as cloud services for the enterprise, Several IBM partners including SendGrid, Zend, Redis Labs, Sonian, Flow Search Corp, Deep DB, M2Mi and Ustream have featured a wide array of cloud services on IBM marketplace for enterprise clients.

IBM's cloud marketplace has three key components:

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For Line of Business Professionals

Busy business professionals from across the organization are looking for a fast, easy way to find user-friendly applications that are secure and scalable. IBM Cloud marketplace for business will serve as a single stop where business and IT professionals can learn about, deploy and consume over 100 SaaS applications ranging from Marketing, Procurement, Sales & Commerce, Supply Chain, Customer Service, Finance, Legal, and City Managers.

For Developers

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IBM's Cloud marketplace -- Dev provides an integrated, get-started-now, cloud-based development environment where individual developers, development shops and enterprise development teams can quickly and effectively build enterprise applications via leading services and application protocol interfaces (APIs). These applications can be easily and securely integrated in hybrid on premise and off premise cloud environments. It is uniquely built on an open environment so developers can choose any open source or third party tools and integrate apps, as needed.

For IT Departments

IT managers want infrastructure they can configure and control to select their own suite of services, hardware and software; as well as reliable and scalable technology that is easy to access and implement. Cloud marketplace --- Ops provides a secure set of cloud services built on Softlayer that help clients deploy cloud services. support high performance businesses at enterprise scale.

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