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IBM Cloud helps leading retailers adapt to changing consumer trends

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Harmeet
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NEW YORK, USA: National Retail Federation Convention: IBM announced that leading retailers Wakefern and El Corte Ingles have adopted IBM Smarter Commerce on cloud to quickly respond to changing consumer trends, compete more effectively in local markets and extend their brand into new regions.

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The news comes at this year's National Retail Federation convention (#NRF14), where IBM also unveiled a new solution that helps retailers and marketers update their online storefronts in minutes with fresh, relevant and targeted content.

According to a survey released by the IBM Institute for Business Value, retailers face growing expectations from consumers that want to use technology in all aspects of their shopping experience - from online to mobile to in-store. Based on input from more than 30,000 respondents, the IBM study found that shoppers place the highest value on receiving consistent prices, product availability and shipping options regardless of which channel they use to buy.

"Mobile traffic and sales grew more than 40 percent in the past quarter, which tells us shoppers are using their devices in new ways to enhance and extend both the online and in-store experience," said Craig Hayman, GM, IBM Industry Solutions. "With this new generation of consumers combining mobile, social and cloud technologies to stay connected and informed, retailers must be able to quickly analyze, understand and act on each new trend before the moment passes them by."