hybris to target international SME eCommerce market

LONDON, UK: Hybris, a leading multi-channel commerce and communication software vendor, announced today that retailers in Europe and worldwide will now be able to benefit from hybris QuickLive, the eCommerce platform developed in the UK for small-to-medium sized retailers with its Gold Partner, Portaltech, a leading UK eCommerce Systems Integrator and Consultancy.

The distribution agreement with Portaltech will allow other hybris partners to sell hybris QuickLive around the world and to deliver a hybris eCommerce-based solution more quickly and at a lower total cost of ownership.

The extension of the hybris product portfolio to address the specific needs of the SME market will enable new and growing retailers to invest in a functionally rich, highly customisable eCommerce platform at the heart of their business. Pre-integrated with best of breed supporting technologies,it can be deployed in as little as eight weeks and offers complete flexibility to extend and integrate with existing platforms and applications.

Andy Piscina, UK Country Manager for hybris, said: “There has been a great deal of interest in hybris QuickLive following its launch in the UK last year at Internet World 2008. Based on hybris Commerce Enterprise, SMEs have welcomed the opportunity to benefit from the breadth of standard functionality normally only available to larger organisations, but at an affordable price, coupled with a SaaS delivery.

With a fixed timescale and cost for delivery, we are confident that it will be highly attractive to retailers across Europe and internationally with tight budgets and who need to minimise risk.”

Mark Adams, Sales Director for Portaltech, commented: “Working as a strategic partner that acts as an extension to the hybris development and sales teams, the distribution agreement will allow us to extend the reach of hybris QuickLive and enable retailers to benefit from ongoing hybris and QuickLive developments.

“We are confident that hybris QuickLive will enable SME retailers around the world to take advantage of next generation customer experience technologies and benefit from the scalability and flexibility they are looking for in a long term eBusiness strategy,” he added.