Huawei and Phoenix TV bring clouds to screen

CHINA: Huawei and Phoenix TV, a leading broadcaster with operations around the world, announced the launch of the Phoenix TV's '2&7' distributed cloud data centre platform, designed to enable the broadcaster to migrate its global operations to an advanced, agile cloud-based ICT platform.

The details of the partnership were announced at the Phoenix TV and Huawei Omnimedia Cloud Data Center Summit held this week in Beijing on June 12. The summit offered a platform for nearly 300 IT directors and industry experts from well-known TV stations, media groups, network media organizations, post-production companies, media integrators and consulting firms worldwide to discuss ICT infrastructure construction opportunities, challenges, and practices in the omnimedia era.

The initiative, covering Phoenix TV's main centers in Beijing and Hong Kong (the '2' in the '2&7'), as well as its offices in Shanghai, Taipei, London, Paris, Washington DC and Los Angeles (the '7'), will enable the broadcaster to address the emerging era of 'omnimedia' as users behaviors change and they consume news and information on multiple screens, in extreme high definition and on multiple platforms.

The move will help Phoenix TV to accelerate its content production worldwide away from tape-based production to online, real time availability and provide its viewers with an enhanced user experience. The initiative is the core of Phoenix TV's omnimedia strategy.