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HTC launches premium smartphones, U Play and U Ultra in India

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CIOL HTC launches two premium smartphones, U Play and U Ultra in India

HTC, the Taiwanese smartphone maker has launched two premium smartphones - U Ultra and U Play - in India, which were initially unveiled at CES 2017 in Las Vegas.

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Moving out of its Rs 10,000 segment, HTC ha priced the U Ultra and U Play at Rs 59,990 and Rs 39,990, respectively.

While the HTC U Ultra is available in Black Oil, Cosmetic Pink and Indigo Blue colour, the colour options for U Play are not yet disclosed.

Both the smartphones are adorned with 3D contoured, liquid surface, adaptive HTC U sonic technology for personalised hearing. The HTC U Ultra comes with 5.7-inch display with screen resolution of 2560 x 1440 pixels.

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Interestingly, it also comes with a secondary display of 2-inches, one of the major highlights of this phone.

Powered by a Snapdragon 821 processor, U Ultra comes with 64GB and 128GB internal storage, along with 4GB of RAM. Packed with a 3000 mAh battery, U Ultra runs on the latest Android 7.0 Nougat operating system.

With its latest offering, HTC has added HTC Sense Companion — a voice assistant equipped with artificial intelligence and machine learning. It also uses data from the cloud to further enhance user experience with alerts and notifications.

With a 16 MP camera sensor, the camera offers a unique combination of MegaPixel and UltraPixel camera technology to provide vivid light, colour and detail. It also features laser autofocus, f/1.8 aperture, and OIS. It uses Sony IMX378 sensor at back.

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Following Apple, HTC has also eliminated the headphone jack point from its smartphone. HTC is offering USonic earphones that connect with the USB-C port.

Now coming to the second smartphone; U Play comes with a 5.2-inch 1080p HD display with Gorilla Glass protection on top.

Like U Ultra, U Play also comes with the same design and the AI assistant Sense Companion. It is also packed with a 16MP rear camera and a front-mounted fingerprint sensor.

Available in two variants — 3GB of RAM with 32GB of internal storage and 4GB of RAM with 64GB of internal storage, U Play comes without the secondary strip display. Powered with 2500mAh battery and a Helio P10 processor, U Play runs on Android 6.0 Marshmallow OS.

U Play is powered by a 2500mAh battery and comes with fast charging technology. Connectivity options include dual-SIM support, fingerprint sensor, 4G LTE, Bluetooth 4.2, Wi-Fi 802.11 a/b/g/n/ac, and NFC.

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