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HP launches recycling program for Indian buyers

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CIOL Bureau
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BANGALORE, INDIA: IT products and services provider Hewlett-Packard (HP) today announced that it has extended its recycling program in India beyond corporate customers to include consumers and small and medium-sized businesses (SMBs).

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This milestone adds to HP’s range of global product recovery services in more than 50 countries and territories, said a press release.

Beginning May 15, customers will be able to drop off HP-branded technology equipment at HP service centers in 17 locations across 9 cities in India, it said.

HP will accept, at no additional charge, any HP printer, scanner, fax machine, notebook or desktop PC, monitor, hand-held device, or camera and associated external components such as cables, mice and keyboards.

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After collection, it will consolidate the products and sort for recycling locally in India, added the release. Subsequent phases of the program will increase the number of drop-off points in those cities and include additional cities over the next year.

“With technology products and consumer environmental awareness on the rise, there’s a greater urgency around disposing of equipment in an environmentally responsible manner,” said Jean-Claude Vanderstraeten, environment director, Asia-Pacific and Japan (APJ), HP.

“We designed our consumer recycling program to make it simple for our customers to do their part for environmental sustainability,” he added.

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This expansion to the consumer market completes HP’s recycling service offerings to the different market segments in which it operates in India. HP has had a product take-back program for corporate customers in India since 2003.

The company began re-marketing used equipment in 1981 and recycling in 1987. It exceeded its goal to recycle 1 billion pounds (450,000 metric tons) of electronic products and supplies by the end of 2007, said the release.

It has now set an aggressive new goal to recover an additional 1 billion pounds for reuse and recycling by the end of 2010.

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