HP intros dual brand consumer PC strategy

NEW DELHI: HP India Pvt. Ltd has announced its dual brand consumer PC strategy for the India market with the introduction of a wide range of new HP Pavilion PC models and Compaq Presario Home PCs. The strategy is focused on offering consumers more choice.

The HP Pavilion Home PC is positioned as a life style product. It offers consumers the ability to capture, create and share digital video and pictures, enjoy music, the latest blockbuster film and play games in the home. The Pavilion Home PCs would be sold through 120 Premium HP retail stores in 30 cities across the country.

The Presario would feature productivity features like multimedia, Internet keyboard, the JBL speakers and the options of various operating systems. It will be aimed at the SOHO segment and at households seeking such solutions. The Presario will be available in the price range of Rs 29,990 to Rs 49,990 and meet customer needs across the price and performance spectrum. The Presario Home PCs would be sold through 700 outlets across the metro cities, Class 1 & Class II towns over time.

HP is introducing three new Pavilion Home PC models; these include the HP Pavilion t220i, t230i and t250i.

"We are geared to drive growth in the home PC market with the extended choice now available from the No. 1 Consumer PC company and excel in our own performance, bolstered by a powerful product line across two strong brands", said Hewlett-Packard India Pvt Ltd VP -Personal Systems Group (PSG) Ravi Swaminathan.

(CNS)