HP expands Trade-in program for AP customers

NEW DELHI, INDIA: HP on Monday announced the expansion of the HP Networking 'A Catalyst for Change Trade-in Promotion' for qualifying customers in Asia Pacific.

The 'A Catalyst for Change' program enables clients to upgrade from existing complex, proprietary and expensive network gear to simpler, open standards-based HP solutions, it claimed in a press release.

In Asia Pacific, the 'A Catalyst for Change' trade-in is the first HP Networking program to deliver savings to customers through cash rebates upon purchase of the HP A-Series, E-Series and V-series switches.

The order must be accompanied with a trade-in of eligible networking equipment of any brand. The program will run until October this year in Australia, India, Korea, Malaysia, New Zealand, Singapore, and Thailand.

To facilitate a smooth transition from outdated equipment, HP Networking solutions offer interoperability with all networking equipment. HP also provides network planning and migration services, as well as fast-track ExpertONE certification training.

As a result, clients can easily upgrade their core, data center and campus infrastructures to achieve greater business value from their IT networking investments.

“Under the single vendor stronghold of the past, enterprise networks have gotten too complex, difficult to manage and expensive,” said Subhodeep Bhattacharya, director, HP Networking, HP India. “HP Networking gives organizations a choice that delivers unprecedented flexibility, performance, agility, which allows our valued reseller partners to expand their business as well as enable our clients to be more competitive.”

HP estimates that globally nearly $9 billion in Cisco networking equipment is approaching end of life or service in 2011.