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HP expands product for small printing business

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CIOL Bureau
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NEW DELHI, INDIA: HP recently unveiled an expanded portfolio of HP Latex Printing Technology solutions designed to broaden production capabilities for a greater number of customers and provide a viable alternative to eco-solventtechnologies.

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Additions to the portfolio includes the HP Designjet L25500 Printer, which offers easy, low-maintenance printing of a wider range of applications such as indoor point-of-purchase displays, exhibition graphics and interior décor like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps.

The offerings enable small and midsize digital print and sign shops, copy shops and photo labs to produce indoor and outdoor applications with ease while reducing their environmental impact.

Available in 42- and 60-inch models, the HP Designjet L25500 Printer delivers versatility for a broad range of high-quality and flexible, outdoor and indoor applications while meeting the needs of environmentally conscious customers, said a press release.

“Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment,” Puneet Chadha, director – Graphic Solutions Business, Imaging and Printing Group, HP India.

He further added that the expanded HP Latex Printing Technology portfolio enables them to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities.