HP announces its ''Fashiontronics'' concept

Hewlett-Packard India unveiled a unique and interesting concept at the HP pavilion 'Fashiontronics' show held in the capital. Showcased was HP's vision of a seamless fusion of fashion and electronics. HP consolidated its presence in the lifestyle segment by launching an entire new range of fashionable accessories that include PC skins, wireless headsets and notebook bags among others.

At the show, HP launched the latest in personalization-a wide range of skins for HP notebooks and desktops that allow users to create a unique style statement on their PCs. These skins have been designed to fit the shape and size of HP products and are manufactured using state-of-the-art digital printing technology.

HP has also partnered with Suneet Varma, the country's leading fashion designer, to design and create some exclusive accessories. Varma has created five designers PC skins and two special edition designer notebook bags, one for men and one for women. These notebook bags are created from fine quality leather and would be available in a wide range of colors and textures.

A range of bluetooth Jabra headsets, including a special Swarovski crystal embellished headset, were also unveiled for the HP iPAQ range.

The Fashiontronics concept is an extension of HP's 'Computer is Personal Again' global marketing campaign that was launched earlier this year in India. The campaign focuses on the highly individual and personal relationship people have with their computers.

Speaking on Fashion­tronics, Ravi Swaminathan, VP-HP Personal Systems Group, HP India said, “Through Fashiontronics, HP attempts reach out to customers who are looking at individuality and create a unique style statement. In a colorful and style conscious market like India, we believe that the concept will be huge success and will spawn many similar initiatives as well.”

Satjiv Chahil, Senior VP-Global Marketing, HP Personal Systems Group, HP added “For us, the PC is not just a functional device anymore. It is an important element of who we are. It is a reflection of our personality, an expression of our style.

DQW News Bureau