HP announces new enterprise strategy for India

NEW DELHI: Hewlett-Packard announced its new enterprise strategy and product portfolio and plans to strengthen its sales force, “to provide customers in India with unprecedented levels of service, information and insight.”

The company unveiled a new ink-based printing technology – HP Edgeline – designed to handle the high-volume workloads of businesses. The company also announced the largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes.

Kelly Tan, vice-president, Enterprise/Specialty Printing, Imaging and Printing Group, HP Asia Pacific and Japan, said in a statement, “This is not only about cutting costs. It’s about using HP’s services and solutions to help customers manage business information more efficiently, to gain productivity and a competitive advantage.”

The company plans to hire highly skilled sales consultants who will be dedicated to the company’s top 2,300 accounts. HP’s strategy also includes establishing teams of specialists that can address customers’ broad business environments as well as their specific IT and end-user challenges, a HP statement said.

HP Edgeline Technology uses page-wide printheads to distribute ink rapidly and precisely in one pass. “With the Edgeline announcement from HP, we believe that the promise of inkjet for wide deployment in the higher end of the workgroup is close to being realized,” said Samir Shah, country manager, commercial and enterprise printing, Imaging and Printing Group, Hewlett-Packard India Sales Pvt. Ltd.

HP plans to unveil this patented technology in the first device that combines the benefits of ink and laser. The company expects the products using this technology to redefine business printing with some of the best printing speeds, operating costs and reliability in its class.

HP’s new multifunction printer (MFP) lineup adds to the HP LaserJet portfolio, which offers the industry’s most complete set of options for both enterprise and small- to mid-size business customers.

The new line up of MFPs include HP LaserJet M5035MFP series – HP’s first and the industry’s fastest desktop, wide-format MFP, HP LaserJet M4345 MFP series – The next generation device with Digital Sending capabilities, HP LaserJet M3035/M3027 MFP series – compact, delivers 35 and 27 pages per minute respectively.

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