House-Hold segment continues to ramp up the PC sales

NEW DELHI, INDIA: MAIT, the apex body representing India's IT hardware, training and R&D services sectors, today announced the findings of its Industry Performance Review for the financial year 2012-13.

The annual MAIT Industry Performance Review - ITOPs, conducted by India's leading market research firm IMRB International, is a survey of the IT hardware sector's efforts to manage the business environment, gauge the market potential and consumer trends.

Some salient findings of the 2012-13 Study are given below.

The Notebook Market:

The Notebook sales posted a muted growth rate of 10 percent this fiscal compared to 22 percent rate in the last year. This growth was driven by House-Hold (HH) segment that accounted for about 61 percent of the total Notebook sales and registered a growth of 14 percent during 2012-13 over the previous year.

‘SEC C' continues to gain its stronghold in Notebook segment contributing around 29 percent of the notebook sales and posting a growth of 90 percent over last year. SEC A and B consumers seem to have restricted the purchase as they recorded a growth of 1 percent and 5 percent respectively over the last year.

Notebook sales among Establishments during 2012-13 ended with a rise of 3 percent.The growth is mainly accounted by Government sector that recorded a rate of 38 percent over last year.

Netbook sales stood at 0.96 lakh unit; the market has gone for a major decline of 68 percent over the previous year. The decline is underlined by both the HH and Business segments showing a negative growth of 74 percent and 64 percent respectively over previous year.

The Desktop Market:

The Desktop market is driven only by HH segment as it grew at 14 percent over previous year. Household contribution to the Desktop market has increased from 53 percent in 2011-12 to 59 percent in 2012-13.

The Businesses sector posted a negative growth of 13 percent over previous year majorly because of steep decline in large enterprisesand a declined growth of 53 percent over last year. However, SMB regained its composure and posted a positive growth of 49 percent.

The top four metros, accounted around 28 percent of the total desktops purchased and the Class B cities accounted for 12 percent of the market. Consumption in top four metros went up by 3 percent, while in Class B cities it was a 5 percent decline. In smaller cities, the only positive growth driver posted a growth of 9 percent with contribution increasing from 59 percent to 60 percent.