Hotels and Air rate areas automated by Kale

MUMBAI, INDIA: Kale Consultants, a solutions provider to the global Airline, Airport, Logistics and Travel (AALT) industry, announced the introduction of a rate shopping tool - ‘Travel Shop’. This tool empowers travel agencies to benchmark their own rates against those of competitors on various days or periods in the future and gives a quick insight over how the market and competitors are behaving and accordingly assists to set their rates.

There has been a dramatic rise in the internet travel bookings from below five per cent to nearly 50 per cent over the last decade. It has also increased the competition drastically and hence reduced the margin for Travel Agencies. Without the use of efficient solutions, most travel agencies are unable to maximize their business strategy due to the amount of time and energy required to maintain the pricing of their various products. Many travel agencies do not have accurate insight into how their rates compare against local competitors. While the increase in internet bookings has vastly improved distribution opportunities, the administrative burdens related to extracting competitor's rate and updating their own rates have tremendously increased. Manually doing these activities is a daunting task requiring significant manpower and commitment of time.

Corporations, too, are facing a stiff challenge to reduce their costs of procurement. Measures like private airline deals, cutting of travel etc are non-scalable measures. Now, large to mid-size corporations can use the benchmark data to plan their costs efficiently and effectively. In addition, there is a potential to save lot of money using intelligent technology, which requires just less than a few seconds and a few rupees to work with.

Kale has automated the Shop functionality for Hotel and Air, which enables Travel Agencies to efficiently manage rates for Hotels and Air. Travel Shop is a comprehensive but easy to use rate shopping tool that enables travel agencies to compare their rates with competitor rates across multiple hotel and airlines. The information gathered through this tool can be used to effectively maximize hotel/air revenue on a daily basis.

Neela Bhattacherjee, Head-Travel SBU, Kale Consultants Ltd said, “We are pleased with our latest offering for the travel community. Travel Shop provides distinct business benefits like accurate & real-time data from competitor's site, real-time reporting of market changes & alerts, custom reporting & analytic services and benchmarking index for the industry. We are sure the industry will find great value in our offering.”