NEW DELHI:
Hitachi Home Electronics Asia (S) Pte Ltd (HHES), a subsidiary of Hitachi,
leading electronics company, today announced the beginning of its second phase
of growth in India by foraying into a new segment — DVD Camcorders. With India
being a focus market for Hitachi, the company is all set to broadbase its
product portfolio and add digital camcorders to its existing product range in
India which includes Plasma TVs, LCD TVs and LCD projectors.
The sixth generation product is expected to hit the Indian market in two
months and highlight of this range is the world's fastest start-up function of
only 1 second, claims Hitachi.
HHES, which currently has over 100 dealers and seven exclusive Hitachi
galleries in India will be further augmenting its distribution network in India,
and will be establishing a specialised distribution channel for this
revolutionary product range.
Elaborating Hitachi's expansion plans for India, Tarun Jain, Country Head,
HHES said, “India is among the fastest growing markets for Hitachi. As the
awareness about technology increases and Indian consumers graduate from digital
cameras to digital camcorders, we see a vast market for our premium products.
After the success of our high-end plasma and LCD TV range where we enjoy a
majority market share, we want to introduce the Indian consumers to other
cutting-edge Hitachi products.”
“We have decided to add digital camcorders to our existing product range
and are in the process of establishing a distinct and high-quality distribution
set-up for this product. The plan is to capture 30 percent of the DVD camcorder
market in India by 2008,” Jain said.
The new product line provides media format versatility to support the most
popular and widely available DVD formats, including DVD-R, DVD-RW, DVD-RAM and
DVD+RW discs as well as SD cards for digital stills. Other features include a
One Touch finalization button for quick and easy access to this essential last
step, and a sleep/restart battery saver function that puts the camcorder in
hibernation to save battery power between recordings and enables users to begin
recording within one second of activation ensuring that customers don't miss
the chance of capturing any of their magical moments.
The new range products also has Video-to-Photo Frame Grab Tool, which allows
users to pull a photo still from video and route to it to the memory card. This
prevents taking video without switching the "still mode" on and off
and enables users to easily create the photo image of any desired scene after
recording onto DVD. Additionally, all models offer enhanced Super Digital Zoom
and a large 2.7-inch 16x9 widescreen LCD.
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