Advertisment

Hitachi forays into DVD Camcorders

author-image
CIOL Bureau
Updated On
New Update

NEW DELHI:

Hitachi Home Electronics Asia
(S) Pte Ltd (HHES), a subsidiary of Hitachi,

leading electronics company, today announced the beginning of its second phase

of growth in India by foraying into a new segment — DVD Camcorders. With India

being a focus market for Hitachi, the company is all set to broadbase its

product portfolio and add digital camcorders to its existing product range in

India which includes Plasma TVs, LCD TVs and LCD projectors.

Advertisment

The sixth generation product is expected to hit the Indian market in two

months and highlight of this range is the world's fastest start-up function of

only 1 second, claims Hitachi.

HHES, which currently has over 100 dealers and seven exclusive Hitachi

galleries in India will be further augmenting its distribution network in India,

and will be establishing a specialised distribution channel for this

revolutionary product range.

Elaborating Hitachi's expansion plans for India, Tarun Jain, Country Head,

HHES said, “India is among the fastest growing markets for Hitachi. As the

awareness about technology increases and Indian consumers graduate from digital

cameras to digital camcorders, we see a vast market for our premium products.

After the success of our high-end plasma and LCD TV range where we enjoy a

majority market share, we want to introduce the Indian consumers to other

cutting-edge Hitachi products.”

Advertisment

“We have decided to add digital camcorders to our existing product range

and are in the process of establishing a distinct and high-quality distribution

set-up for this product. The plan is to capture 30 percent of the DVD camcorder

market in India by 2008,” Jain said.

The new product line provides media format versatility to support the most

popular and widely available DVD formats, including DVD-R, DVD-RW, DVD-RAM and

DVD+RW discs as well as SD cards for digital stills. Other features include a

One Touch finalization button for quick and easy access to this essential last

step, and a sleep/restart battery saver function that puts the camcorder in

hibernation to save battery power between recordings and enables users to begin

recording within one second of activation ensuring that customers don't miss

the chance of capturing any of their magical moments.

The new range products also has Video-to-Photo Frame Grab Tool, which allows

users to pull a photo still from video and route to it to the memory card. This

prevents taking video without switching the "still mode" on and off

and enables users to easily create the photo image of any desired scene after

recording onto DVD. Additionally, all models offer enhanced Super Digital Zoom

and a large 2.7-inch 16x9 widescreen LCD.

© CyberMedia News

tech-news