Advertisment

HighPoint alliance with Marketo to improve marketing capabilities

author-image
Harmeet
New Update

NEW DELHI, INDIA: HighPoint Solutions, an IT services provider has announced a new strategic partnership with Marketo, a cloud-based marketing software platform for building and sustaining engaging customer relationships.

Advertisment

"Marketo understands the changing trend in marketing and sales world, including the increasing number of marketing channels to manage from search marketing to e-commerce, social media, and mobile. It is more important than ever for companies to effectively use these channels to establish strong long-lasting relationships with their customers, achieve acquisition success, and promote sustained customer lifetime value," the company said.

Sam Schmitt, VP of Commercial Excellence at HighPoint Solutions, said, "Our Life Sciences clients are requesting solutions to improve multi-channel marketing capabilities for their complex customer environment including payers, health care professionals, and patients."

"By combining HighPoint's deep expertise in Life Sciences and Healthcare with the power of Marketo's marketing platform, we can deliver even more value for our mutual clients," said Mark Sheridan, VP of Business Development at Marketo.

smac