High investment in IT apps drives rack and rack options market in Europe

LONDON, UK: The adoption of emerging technologies such as digital media and mobile computing across industries will drive the demand for data transfer and storage, and ultimately, the rack and rack options market in Europe. Increasing investments in the data centre sector, especially IT outsourcing, will add to rack and rack options sales.

European Rack and Rack Options Market, finds that the market earned revenues of $925 million in 2012 and estimates this to reach $1,313.2 million in 2017. The Nordic countries present the highest growth opportunity for the rack and rack options market in the region.

"With the escalating popularity of new technologies, the demand for high-density servers and blade servers has risen significantly," said Frost & Sullivan Energy and Environmental Industry analyst, Gautham Gnanajothi. "The ensuing advancements and innovations in products from rack and rack option manufacturers will aid market development."

However, decline in customer spending caused by the Eurozone crisis has affected market revenues to an extent. While many countries are seeing a turnaround, consumers continue to be cautious, postponing or even cancelling certain big projects or buying standard products to reduce expenditure.

As product differentiation becomes important to gain an edge in the highly competitive market, partnerships and alliances among rack and rack options manufacturers will gain prominence.

"Ensuring energy efficiency, monitoring, and modularity while offering high-end racks with integrated active components will be crucial to taste success since end users are looking for gradual capacity expansion," noted Gnanajothi. "Improving customer awareness on high-end racks and intelligent power will help step up momentum in this dynamic European market."