High eMotion announces reseller agreement with Purple WiFi

ROMANIA: High eMotion has announced a reseller agreement with Purple WiFi, the cloud-based Social WiFi software company, which will see the addition of cloud-based guest WiFi, Presence Analytics and Location Based Services to its portfolio of products.

High eMotion located in Bacau, Romania is working with its partners to build one of the largest WiFi networks in Romania. Over the next 4 months a total of 40 cities throughout Romania will have access to free WiFi, which will be built using the Purple WiFi cloud-based solution. In addition, a total of 510 further locations will be added, including small venues, shopping centers and metro stations in Bucharest.

Purple WiFi provides businesses with enterprise guest WiFi that meets legal compliance requirements. It also serves demographic and engagement information from users to the venue through its Purple Portal, which allows the business to understand who is visiting and using the hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile.

The guests log into the secure hotspot system using social media authentication, via networks such as Facebook or Twitter. The user also has the option to login by completing a short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers to the WiFi users and their wider social community.