High Court lets pug to chase school bus

BANGALORE, INDIA: The pug will continue to chase the school bus, at least for the time being.

Vodafone today got a respite from allegation of cruelty towards animal when the Bombay High Court stayed the notice issued by the Animal Welfare Board, seeking removal of parts of the telecom operator’s advertisement, which shows a pug chasing a school bus.

The Bombay High Court also admitted a petition filed by Vodafone Essar Ltd and Nirvana Films, the producer of the commercial.

The commercial showed a "ready to help" pug chasing a school bus to deliver a tie to its owner, a little girl.

The Animal Welfare Board of India slapped a legal notice on Vodafone and the agency that produced the ad, saying forcing a pug run amounted to cruelty. Vodafone and Nirvana Films had denied cruelty towards the pug.