HDFC Life reduces customer response times by 50 pc with QlikView

BANGALORE, INDIA: QlikTech, a leader in user-driven Business Intelligence (BI), today announced that HDFC Life, one of India's leading private life insurance companies, is using the QlikView Business Discovery platform to successfully increase customer satisfaction - by reducing response times by 50 percent, accelerate business growth, and provide its senior management with a strategic decision making model.

Using QlikView, HDFC Life is also to draw insights from data of its customers as well as sales performance to predict for instance the next wave of customer lifecycle management and determine what their most effective customer engagement strategies are.

V Ananthanarayanan, associate VP, Business Insights, HDFC Life, QlikView revolutionized the company's data management and analysis. He said, "QlikView has given our senior management a holistic view of our business. Decisions are now made time-efficiently based on concrete evidence, and our data no longer exist in silos. As a result, our business has growth has been satisfying in these trying times and HDFC Life is now ranked amongst the top three in the market, which is fantastic given the current economic landscape of India."

HDFC Life deployed QlikView to strategic decision makers in key business functions in under four weeks - a testament to the solution's ease of use and quick time to value advantage over traditional BI tools. QlikView is also available on mobile devices to these users, providing decision makers at HDFC Life with dashboards at their fingertips to measure and analyze critical data anytime and anywhere. For example, they are able to analyze the performance and efficiencies of channel partners spread across India.

Jaydeep Deshpande, regional marketing manager, QlikTech India, said: "We are happy that HDFC Life is using QlikView to make strategic business decisions and derive tangible business results. Our mission is to help organizations in India like HDFC Life get on a natural path from data to decisions, allowing users to interact with data freely to generate insight that they never imagined. This is what QlikView calls Business Discovery, which is integral in driving the success of all modern organizations."