HDFC Bank joins the m-commerce fray

MUMBAI, INDIA: The HDFC Bank is jumping in the m-commerce bandwagon.

The company has launched a mobile app named PayZapp for online payments and money transfer.

Further, it has tied up with e-commerce portals like Flipkart, Cleartrip, Goibibo and Expedia for SmartBuy, which will drive the payment process.

Parag Rao, Business Head, Cards, Payment Products and Merchant Acquiring Services, HDFC Bank, said, "PayZapp will revolutionize the way payments and purchases are done on the go today using mobile devices.”

Customers would be able to make money transfers, pay utility bills and recharge their mobile and DTH connections with just one click and a single PIN entry, the bank said in a prepared statement.

PayZapp does not require credit or debit card numbers and security codes to be entered for every purchase. There are no pre-paid card restriction on daily or monthly limits and no need to load money to pay, the bank said.

PayZapp is part of the bank's digital banking offering called GoDigital, which is based on its theme of Bank aapki muthi mein.