Happy 10th birthday News Feed

Facebook is celebrating the 10th birthday of its News Feed today. Before News Feed, Facebook was just a mere collection of profiles. But, today, it has become the face of the social networking giant, greeting company's over 1.5 billion users when they first login into the website.

Marking the occasion, CEO Mark Zuckerberg shared a post on Facebook, titled "Happy 10th birthday, News Feed!” He writes, "This invention is one of my favorite stories from Facebook's history. Sometimes people talk about the "idea" behind Facebook as if it was a single concept that came out fully formed. But Facebook, like everything, is made of many ideas and inventions."

"Technically, News Feed is one of the most advanced systems we've built. For more than 1 billion people every day, it considers how much you might care about updates from each person or interest, and then it tries to show you what you'll find most important. Nothing like it has ever been built before," he adds further in the post.

Zuckerberg also added a thank you note to the News Feed team over the years as well as to the company's users who have made it a success. “...thank you to the members of our team who have built and improved News Feed over the years. And thanks to our community for growing with us. Everyone's News Feed is unique because each of you is unique, and we'll keep working to make Facebook a better place for all the moments you share," wrote Zuckerberg in the post.

In the latest update that rolled out in early August; Facebook created a new ranking signal in News Feed to predict what is most informative to users, so those stories appear higher in their feed.

During the same month, however, the company announced another update. Changing the News Feed ranking to further reduce clickbait headlines, "With this update, people will see fewer click bait stories and more of the stories they want to see higher up in their feeds," the company said announcing the change.

Happy birthday News Feed!