Google offers click-to-play video ads  

BANGALORE: Google

has announced its new offering for advertisers to reach target customers with

click-to-play video ad format.






Advertisers can now run this new format on the Google content network to
communicate with target customers.






To protect the user experience, click-to-play video ads are user-initiated, so
that the quality of the user experience is preserved. As a result, advertisers

get more engaged users and qualified leads. Click-to-play video ads can be

targeted to specific sites or contextually. Both targeting models support a

geographical targeting overlay, up to the city level, Google stated.






The pricing for click-to-play video ads can be either cost-per-impression or
cost-per-click. Video ads compete in the ad auction with other text, image and

flash ads for placement on a site.






An advertiser has to simply upload a video file -- up to two minutes long -- and
Google does the rest. Click-to-play video ads will automatically appear on sites

within the Google content network that allow image ads. There are no hosting or

serving fees, making click-to-play video ads accessible to both large and small

advertisers.






Advertisers will be able to measure the effectiveness of their video ads by
tracking video play-back rates, click-through rates to their destination site,

as well as how long users interact with the video.






A number of advertisers like Fox Studios, Paramount Vantage, have already tried
click-to-play video ads.






© CyberMedia News