Google launches Google Instant in India

BANGALORE, INDIA: Google on Thrusday announced the India launch of Google Instant. The new product offers a new way of searching that makes search more interactive and helps you find information more quickly and easily.

Google Instant combines three core features -- Dynamic results, Autocomplete predictions, and ‘Scroll-to-Search’ functionality -- to deliver smart, predictive results as you type.  You can watch the video that explains Google Instant in greater depth.

According to a Google release, in the month since the initial release, we extended Instant to Google Books, Videos, Blogs and Updates, and launched keyboard shortcuts to help you navigate through search results.  We have also learned more about how people are using Instant, and although it is still early days, we wanted to share some of those findings, a compay official said.

Also read: What went behind Google Instant

The Google release said in just two weeks, we saw an increase in the fraction of searches performed without hitting enter or clicking search. People are used to searching on Google by hitting enter or clicking “search,” but we’ve been happy to see that people are quickly adjusting to the new experience.

Interactive search

Google said we are seen about a 7 per cent increase in on-the-fly editing of search queries. Instant isn’t just about time savings, it’s also a new, more fluid way to search. The comany says it has been seeing people reformulating their queries more. As you type, you see search results, and often those results can inspire you to type better search terms.

In just one week, we saw an increase in the relative number of search sessions starting on the Google homepage, likely because they want to use Instant. Google Instant currently only works on the Google homepage and results page, not in other places such as browser search boxes, the Google Toolbar, and the Chrome Omnibox. As people have learned about Google Instant, many seem to be searching more on the homepage in order to use the feature.