Google reportedly planning an inbuilt adblocker for Chrome

By : |April 20, 2017 0

Google, reportedly is planning to add inbuilt adblocker for its Chrome browser. You must be thinking how is that possible, when Google makes the vast majority of its money from advertising. But, this is true nevertheless as Google seems to have devised a unique strategy to pip rivals and third-parties.

The logic basically is- If the tech giant offers its own ad blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those users might never seek out a third-party ad-blocking extension.

According to a report by the Wall Street Journal, Google doesn’t love the deals it often has to make with third-party blockers like Adblock Plus, which require payment of fees in some cases to whitelist ads by companies like Google who are willing to pay for the privilege of working around their filters.


Reportedly, the feature may be switched on by default from within the browser. It would then filter out ads deemed to provide poor experiences for users. These ads would be those defined by the Coalition for Better Ads, which is an industry group that released a list of standards in March.

Google earlier banned over 1 billion misleading ads in 2016. This year it banned 200 publishers from its AdSense network.

Though the new function will help users get rid of the annoying ads, it is expected to have a varied impact on the ad-blocking market. With Google deciding the ad standards and what ad should go and what not, it can hamper the Ad-blocker usage which recently saw a rise of 30 per cent, as per a PageFair report.

On the other hand, if Google launches the ad-filters in Chrome, a bigger control of the ad-blocking market will go in Google’s hands and there’s a possibility that you may see only Google ads.

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