Google drops base price of apps to woo developers and users in select markets

BANGALORE, INDIA: To provide pricing flexibility to developers, Google has lowered the minimum price threshold of apps in Google Play Store in 17 more countries. Google also lowered the price threshold in India Play Store few months back and brought it to Rs 10.

Informing this development, Alistair Pott, Product Manager, Google Play in an official blog post mentioned, "Every market has its own unique challenges and opportunities. Purchasing behavior, in particular, varies significantly between markets."

Google Play is available in more than 190 countries.

"We've worked to adapt Google Play pricing options to better suit local consumers and make content more accessible," said Pott.

This step will help users buy apps at a lower price, as it will give developers flexibility to tap more users with reduced pricing.

The new reduced pricing is listed below:

• Brazil: R$ 0.99 (was R$2.00)
• Chile: CLP $200.00 (was CLP $500.00)
• Colombia: COP$ 800.00 (was COP$ 2000.00)
• Hungary: Ft 125.00 (was Ft 225.00)
• Indonesia: Rp 3,000.00 (was Rp 12,000.00)
• Malaysia: RM 1.00 (was RM 3.50)
• Mexico: MXN$ 5.00 (was MXN$ 9.90)
• Peru: S/. 0.99 (was S/. 3.00)
• Philippines: ₱15.00 (was ₱43.00)
• Poland: zł1.79 (was zł2.99)
• Russia: руб 15.00 (was руб 30.00)
• Saudi Arabia:﷼ 0.99 (was 4.00﷼)
• South Africa: R3.99 (was R10.00)
• Thailand: ฿10.00 (was ฿32.00)
• Turkey: ₺0.59 (was ₺2.00)
• Ukraine: ₴5.00 (was ₴8.00)
• Vietnam: ₫6,000 (was ₫21,000.00)