Google creates ‘Stamp’ inspired by Snapchat Discover

By : |August 7, 2017 0

Google Alphabet recently announced a news product called ‘Stamp’ that would serve up articles in a mobile magazine-like design, which is quite similar to Snapchat‘s Discover service. Google Stamp is in the early stages of testing with the publishers.

“The success of the open source AMP project is down to the constant collaboration with publishers that involves working early on upcoming features,” Google said in a statement.

Snapchat’s “Discover” tab is distinct in the way it integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger. The Wall Street Journal first reported the development of Google Stamp, citing people familiar with the matter.

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Google has been in discussions with several publishers, including Vox Media, Time Warner’s CNN, Mic, the Washington Post and Time to participate in the project. Google said in a statement: “We don’t have anything to announce at the moment but look forward to sharing more soon.”

Snap Inc, the parent company of Snapchat, is under immense pressure to offer its audience something unique, has been changing the Discover function, with plans to focus more on episodic video content.

Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories.

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