Advertisment

Google and Consumer Affairs Ministry to promote 'Digitally Safe Consumer'

author-image
Riddhi Sharma
New Update
Google Digital Smart consumer

Google and Consumer Affairs Ministry have come together to initiate an year long campaign called 'Digitally Safe Consumer'. This collaboration is announced as part of a larger effort to help better protect consumer interest online.

Advertisment

The campaign will focus on building capacities of consumer organisations, personnel of consumer affairs department and counsellors of National Consumer Helpline on Internet safety and related issues, a statement said in New Delhi.

Chetan Krishnaswamy, Country Head, Public Policy, Google India, said,"this initiative will add to our existing campaigns guiding users to navigate the web and manage their digital lives safely and leverage the web to the fullest."

Google will provide training and information on online safety tools with the help of partner agencies. It will advocate digital security and privacy needs through 'Digital Literacy, Safety & Security' workshops through a 'Train the Trainer' model for approximately 500 people including 250 consumer organisations across the country.

According to the press release, "these trainers will further engage with the local community to spread awareness around the need for Internet safety. The campaign expected to roll out in January, 2017 will reach out with training materials to over 1,200 consumer organisations as well as consumer affairs department of every state and Union Territories."