GoldieBlox wins Intuit small business big game

MOUNTAIN VIEW, USA: This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks.

After tens of thousands of entries and millions of votes, GoldieBlox - an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts - is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.

Debbie Sterling, chief executive officer and founder of GoldieBlox said: "When we first heard about the program, we immediately knew this was a game-changing, once-in-a-lifetime opportunity for any small business. We still can't believe we won and will appear alongside some of the biggest brands in the world. This is truly a milestone for our business and a giant leap forward for our mission. We can't wait for millions of viewers to learn more about GoldieBlox."

"We've been awed and inspired by the stories we've heard through Small Business Big Game," said Brad Smith, Intuit president and chief executive officer. "GoldieBlox is an outstanding example of the 29 million small businesses across the United States whose passion helps drive our economy forward. As a father of two daughters, their mission really strikes a chord and it's clear voters around the world felt the same way."