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Global TV IC market grows 21pc Y/Y in Q2-08

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CIOL Bureau
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AUSTIN, TEXAS: The global market for TV ICs was 29.8 million units in Q2’08, 21 percent higher than Q2’07. Shipments were up 7.8 percent compared to Q1’08, as TV setmakers built in line with seasonality and rapid flat panel TV sales growth in the US and Eastern Europe, according to DisplaySearch.

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Mediatek was #1 with 19.8 percent share, as design demand grew from Taiwanese ODMs, in particular with the launch of price-fighting models for North America for Samsung and Sony. Trident was #2 with 11 percent share, down from over 15 percent. Zoran and MStar continue strong growth as design-wins at ODMs in Taiwan increase production.

Q2’08 Top Five TV IC Suppliers by Unit Shipments* (in thousands)

Source: DisplaySearch

* Two IC vendors can occupy the same system board for different functions e.g. MPEG decode and video processing, which can give an element of double counting.

** ST Micro bought Genesis in January, and their shipments are now estimated.

“The battles in TV chips are by no means over,” said Paul Gray, Director of European TV Research. “Mediatek’s growth has slowed as Samsung’s in-house TV IC has appeared in midrange Samsung TVs, and Mediatek has been displaced from much of Samsung’s product range. Increasingly vertically integrated players like Samsung and Panasonic are going to force consolidation in the rest of the market.”

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