Gigabyte set to hit Indian IT market

Rahul Gupta

NEW DELHI: To provide quality products to consumers at reasonable prices, the

Taiwanese-based Gigabyte Technology is all set to hit the Indian IT market with

its range of products. They include motherboards, graphics accelerator, desktop

platform solution and server platform solution.

The firm would be focusing on its channel partners. In this regard, it has

recently appointed three distributors in India- Cyberstar in New Delhi, BioLAN

in Mumbai and Tirupati in Calcutta. These distributors would further appoint

resellers in their respective areas and provide them with the necessary training

and technical support.

"We are not expecting much revenue generation this year, but want to

make our presence felt in the Indian market through our vast range of

products," said Gigabyte account manager Kevin Chiou.

The company is also planning to aggressively push the Pentium IV compatible

motherboard in the market in the next six months. "We have the advantage,

our motherboards are already P4 compatible while it will take sometime for the

competitors to come with such motherboards," added Chiou.

Gigabyte motherboards have dual BIOS chips. For simplicity they named one as

primary chip and the other as secondary chip. If the primary BIOS fails, the

secondary BIOS automatically takes over when the system boots next time with

virtually zero down time. The motherboards also have an upgrade utility, which

you can download and upgrade in realtime.

The company plans to create awareness of their quality and service in the

market and among their target customers. Gigabyte would create recall value

through advertisements, especially in print media. "For advertising and

awareness campaigns we have marketing department fund which we will use when and

where it would be required," insisted Chiou.

The company is developing AGP enabled chipset with NVIDIA, the AGP

manufacturing company. These chipsets would be designed to be compatible with

the AMD processors.