SAN MATEO, USA: GetJar, open app store with over 1.5 billion downloads, becomes the first leading app store to fully leverage social media in an app store.
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“Now that users can share apps with their friends on Facebook, recommendations are really a bit old school,” said GetJar’s CEO, Ilja Laurs.
“Our recent research clearly showed us that what consumers care about is what their friends are downloading and using, not what we as an app store think they should download,” Laurs added.
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GetJar’s recent App Meter survey found that only 21.6 percent of app consumers actually discover apps in app stores. Since discovery continues to be such a big issue for developers and brands, GetJar set out to leverage what consumers care about most, the opinions of their friends.
The new site also allows consumers to track their personal downloads with GetJar’s My Apps feature, which consolidates the user’s downloaded app history and makes it accessible for reference.