Get social with employees and cut the clutter with PoPin

BANGALORE, INDIA: To succeed as a next-generation social CEO, business leaders need to engage more with their internal teams, partners and customers. But this requires leaders to contain, control and curate such social media conversations, rather than hosting unwanted social free-for-alls. This is the challenge most CEOs face regarding social, whether they realize it or not. 

PoPin provides the answer to CEO’s, business leaders, editors and top level management with an intuitively simple and attractive app that works on desktops, tablets and mobile phones.

PoPin can help a CEO bridge stronger ties with his employees in a social actionable way is by building consensus for new strategies, innovation buy-in, change management and skip level management, merger-acquisition assimilation and streamline off-site meetings. It is also acts as fantastic survey and product, services road map tool.

PoPin facilitates CrowdSourcing of ideas. Selected initiatives can then be CrowdSolved with specific discussions to deliver timely and innovative impact to relevant corporate objectives.

Founder and global CEO, Hayes Drumright says, ''The current stampede to embrace social media as a valuable business tool has kicked up a big cloud of dust and created new layers of confusion for chief executives and other leaders. Most CEOs sense that social media marks an important breakthrough for business communications, but they aren’t sure how to fully utilize the technology to gain a competitive advantage. This is because leaders often have trouble distinguishing between “actionable social” information and what I like to call plain old “social noise.” There is a substantial difference between the two.”

Announcing the formal launch of its development center in Bangalore which currently has a 20 member research, design and development, Sanjiv Gupta, director of PoPin, India, said another interesting feature of the app is you have the option of setting sessions as anonymous (so no one knows who enters what) or named (everyone is explicitly identified) depending on the need to protect identities, prevent political responses or set accountability.

The three months old startup is funded by Angels. Its current target is it to expand its user base both in the global and Indian market. PoPin US is nearing an adoption base of 20,000 and expects to grow it by 10x within a year, with India contributing a handsome 50 percent of the global foot-print.