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Genesys extends reach of CX platform through integration with Skype

Genesys CX platform news

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Sharath Kumar
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SINGAPORE: Genesys, the market leader in omnichannel customer experience (CX) and contact centre solutions, has announced an integration with Skype for Business to deliver best-in-class customer engagement, contact centre and unified communication solutions all from one single place: the Genesys Customer Experience Platform.

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Genesys is one of the first enterprise-class contact centre solutions providers to achieve a native integration with Skype for Business using the Unified Communications Managed API, part of the Skype Developer Platform. This integration enables customers and organizations to seamlessly engage through video, voice and instant message as well as transfer between these channels without interruption.

Combined with the recent announcement of the Genesys omnichannel journey management capabilities, Genesys and Skype for Business customers can now deliver orchestrated customer engagement to each and every customer interaction and journey.  The solution connects the customer with the best agent or subject matter expert in any department and location. Customer centricity with personalised one-to-one engagement is now a practical reality for organizations of all sizes in the contact centre or across the entire organization.

“Leading organisations know that engaging their customers with the right expert no matter where they sit is ideal, but in the past some have viewed it as impractical. With Genesys and Skype for Business, organisations can easily achieve this ideal at any scale,” said Bruce Eidsvik, Managing Director, APAC, Genesys. “The new solution gives organisations the ability to take their business results to new levels, improving sales, building better brand loyalty and lowering costs.”

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The Power of Genesys and Skype for Business

With the combined power of Genesys and Skype for Business, organisations are powered by an integrated solution to manage and optimise customer experience and communications. The integrated solution provides organisations with a converged communications infrastructure over which to route any interaction in any channel or to switch seamlessly between channels while capturing comprehensive analytics. The solution operates at any scale serving both small to medium organisations and global enterprises.

“Integrating Genesys Business Edition with Skype for Business gives us the advantage of a dynamic and flexible communications platform through which we have improved collaboration, while moving to a software-based system to easily assimilate acquired companies’ systems,” said Luc Greefs, Director of Shared Technology and Infrastructure Delivery at Cegeka, a Genesys customer.

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New Capabilities Include:

  • Rich Interactive Multimedia Capabilities allow customers to engage more personally with agents and to gain access to subject matter experts across the organization.
  • Seamless, Uninterrupted Channel Transitions enable customers and agents to move their interactions seamlessly between voice, video and IM in Skype for Business.
  • Enhanced Genesys Omnichannel Desktop with Skype for Business integration gives agents and supervisors the ability to collaborate within their organization or to engage with customers through the same desktop application over any channel.
  • Seamless Journey Orchestration now includes the orchestration of interactions with anyone present and available via the Skype for Business infrastructure over any channel.
  • Enhanced Reporting for contact centre operations for all interactions fielded by Skype for Business users regardless of device, channel or endpoint used.

The Right Systems Enrich the Customer Experience

“In today’s consumer driven digital age, businesses need to be more focused than ever on the customer experience,” said Zig Serafin, Corporate Vice-President, Skype Business Services at Microsoft. “By integrating its solutions with Skype for Business, Genesys gives businesses of all sizes the ability to provide a truly exceptional customer experience across all customer engagements.”

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