Friday Corp. installs TriVium’s eCRM solution

NEW DELHI: TriVium India, an eCRM product company, has announced that Friday

Corporation, an Indian end-to-end content and information service provider has

chosen TriVium's SimpleRM, to automate and streamline its marketing and sales

operations. SimpleRM is a web based CRM solution that will provide Friday

Corporation with a robust technology platform across customer touch points. The

solution will drive Friday Corporation's growth in the Corporate Information

Services segment where the company has plans to introduce a wide range of new,

advanced and more powerful content solutions.

SimpleRM will help Friday Corporation efficiently manage, track warehouses of

databases and flatten reporting structures within the organization thereby

ensuring faster response times and greater customer satisfaction.

Elaborating the advantages of SimpleRM, TriVium chief executive officer India

Arun Maheshwari said that the formula for success remains the same: functionally

rich, easy to use, fast to implement and affordable CRM solution which will help

Friday Corporation in acquiring, retaining and growing customer and partner

relationships. SimpleRM’s web-based technology helps integrate sales,

marketing and service groups, through various channels like voice, fax, email,

web or PDA.

Talking on the rationale behind selecting SimpleRM, Friday Corporation CEO

Vishal Dhar said, ‘In keeping with the company’s strategy to tap the

corporate information services segment, we needed a sound infrastructure

platform to streamline operations to enhance productivity, efficiency and ensure

faster response times across our offices. Value added features of SimpleRM like

campaign management, partner management, database management, and Web based

access across the offices were some of the parameters that helped us select

TriVium s eCRM solution.