Freshworks Announces Strategic Partnership with TCS to accelerate digital transformation

Freshworks Inc. is a customer engagement software company. In a recent development, it has announced a strategic partnership with Tata Consultancy Services (TCS). TCS is a leading global IT service, consulting and business solutions organization. In this partnership, they will jointly build a platform to bring transformation. They will also market new age marketing, sales, support, customer success, and ITSM solutions on top of Freshworks cloud software to elevate end-user and employee experiences.

About the Partnership between Freshworks and TCS

Freshworks provides quick and strong ROI for businesses of all sizes looking to engage with their customers across multiple touchpoints. So, with Freshworks, businesses can unify all customer touchpoints with out of the box, practical AI solutions. These can be game-changing for businesses keen on efficient modernization.

On the other hand, TCS will provide its global experience with extensive market presence. With its deep contextual knowledge of customer engagement, it will reinforce its digital offerings. These offerings are also built on its Business 4.0™ thought leadership framework.

Furthermore, TCS’ across industry domain strength will enable the former to provide enterprise customers with new agile, automated, intelligent cloud solutions.

What did the industry leaders have to say on the matter?

Sidharth Malik, Chief Revenue Officer at Freshworks said:

TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses. And Freshworks brings a strong suite of products that help businesses realize accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions.

He further added:

Gone are the days when digital transformation projects took months to complete and years to deliver value. With cloud software like Freshworks, implementation could take as little as a few weeks and businesses will be able to see immediate benefits.

Moreover, Akhilesh Tiwari, Global Head, Enterprise Application Services at Tata Consultancy Services said:

Customer experience and relationship management continue to be a top priority for global businesses and a key element of the digital transformation journey. We are excited about this partnership and look forward to helping Freshworks customers pursue new growth opportunities and digitally transform their business.

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