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Free guide to buy your new mobile

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Sonal Desai
New Update
Giri Devanathan

HYDERABAD, INDIA: Hyderabad-based artificial intelligence start-up Enixta Innovations, has launched buysmaart.com – a product discovery platform to recommend the best phones for you.

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The process is simple, the artificial intelligence engine wades through one million user reviews, 50,000 phone specifications, 5,000 phone variants and 1,000 phones produced by 160 mobile brands to help netizens compare, choose and buy the best phone for their needs and pay only for the features they want. All this in a click of a mouse for free.

The company has used a combination of AI algorithms, personalization and a simple and an intuitive user-interface and decomposed the buying decision into - (1) What to buy and (2) Where to buy.

BuySmaart allows consumers to customize their search by listing their priorities, and features they want in a phone. The search engine then applies these criteria and throws up relevant search results. Therefore, the website will show different results for customers who want phones with high pixel cameras, than those who want a phone with a longer battery life.

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According to Giridhari Devanathan, CEO and Founder, Enixta, the user benefits are many. Users get comprehensive information on their finger tips; they get personalized recommendations - they don't need to pay for things they won't use. This saves a lot of money.

Explaining the lead gen and monetization process, he explains, “Once the relevant search results pop-up, Smartbuy also provides a list of top retailers from which users can buy the phone. Whenever a user clicks on buy from our website and goes to a retailer website, we charge affiliate commissions.”

Currently, the start-up is catering only to the mobile users; but it has plans to expand to the tablets, laptops, cameras and cars in the near future.

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