Advertisment

Fractal to drive Customer Genomics on mobile platforms

Fractal Analytics, a global provider of advanced analytics, has acquired Mobius Innovations

author-image
Soma Tah
New Update
ID

BANGALORE, INDIA: Fractal Analytics, a global provider of advanced analytics,  has acquired Mobius Innovations, a mobile context awareness platform to strengthen and deliver the company’s flagship Customer Genomics personalized marketing solution.

Advertisment

“Today, customers are sharing more information on mobile & social than anywhere else. Mobius’s innovative technology allows us to plug into these ecosystems. It fits neatly in our Customer Genomics product roadmap to build deeper understanding of customers through every interaction and transaction so that our clients can hyper-personalize every customer conversation.” said Natwar Mall, CEO of the products business at Fractal Analytics.

Nirmal Palaparthi, CEO and founder of Mobius Innovations said, “We developed Mobius to enhance consumer intelligence based on when and where they are in their lives and at a given moment. This integration will help Fractal further advance its innovative analytics platform to help serve the needs of clients around the globe.”

Fractal’s Customer Genomics is the next generation customer intelligence solution that enables personalized and relevant customer interactions through deep learning. The solution delivers labels called ‘genome markers’ that reflect the what, how, why, when and where consumers are likely to make purchase decisions.