Fractal Analytics gets hotter as a cool vendor

MUMBAI, INDIA: Fractal Analytics, an analytics provider, announced that it has been selected as one of the top five in the "Cool Vendors in Analytics 2013"report recently published by Gartner.

‘Cool Vendor' is an annual report that identifies the new cool vendors in key technology areas according to Gartner. The report mentions, "By delivering various combinations of domain expertise and higher levels of automation, this year's vendors improve the analytic accuracy, adoption and productivity of organizations."

"We are happy to be recognized as a 'Cool Vendor' of analytics by Gartner. This reinforces the excitement our Fortune 500 clients have shown in partnering with us to solve their Big Data and advanced analytics challenges", said Srikanth Velamakanni, co-founder & CEO of Fractal Analytics. "Companies must supplement their traditional ways of understanding consumer behavior with new ways relevant for the age of Big Data, such as Customer Genomics^TM for machine learning based personalized marketing."

The statement added how Fractal Analytics' Customer Genomics solution helps marketers learn complex customer behavior at an individual level. As claimed in the release, the proprietary pattern recognition and machine learning algorithms underlying Customer Genomics learn from every transaction and customer interaction including from social media helping marketers build a dynamic 360 degree view of the customer across attitudinal and behavioral dimensions.

Customer Genomics has enabled a major US retailer in doubling coupon redemption and driving significant incremental store traffic, as the company further shares.