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Flipkart = Snapdeal + Amazon + Paytm

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CIOL Writers
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India's top e-commerce firm, Flipkart has crossed 75 million registered customers in India, becoming the first online retail marketplace to reach this milestone which stands at over 60% of the entire wireless and wired broadband connections in India. This announcement comes on the footsteps of another recent milestone where Flipkart became the first Indian app to have crossed the 50 million installs mark on the Android Play store.

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Morgan Stanley report on e-commerce in India published in February 2016 had said that India e-commerce will expand faster than any other country for the next three years. The same report placed Flipkart as the number one e-commerce company in India with a dominant market share of 45%. According to the report, Flipkart’s market share of 45% is equivalent to the combined market share of the next three players - Snapdeal, Amazon and Paytm.

The 75 million landmark, also reflects the surging confidence of Indians in online shopping and the increasing base of shoppers across India. Over 50% of the traffic on Flipkart comes from non-metros, a trend which is rising continuously. In fact, the fastest rise in terms of customer growth for Flipkart has come from Tier 2 and Tier 3 towns.

Flipkart, launched in October 2007, is India’s largest e-tailer. With a registered customer base of 75 million today, Flipkart has over 60% market share of mobile commerce and offers more than 30 million products across 70+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 85,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.

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