Flipkart enters large appliances segment

BANGALORE, INDIA: Flipkart Internet Pvt. Ltd, the e-commerce marketplace, today announced its entry into the large appliances segment with the launch of televisions.

This category will initially be available to shoppers in Mumbai, Delhi and Bangalore - and will soon scale up to other cities. Some of the key brands available at launch are Samsung, Sony, LG, Panasonic, Philips, Toshiba and Videocon.

Customers can avail of options like Cash-on-Delivery, 30 day replacement policy and In-a-Day delivery guarantee. Also, specific to this category are a number of value-added services, to be made available over time:

· Product exchange,

· Scheduled Delivery

· Exhaustive Buying Guide

Kalyan Krishnamurthy, SVP - Retail, Flipkart.com, said, "Large appliances is a huge market in the country. With this launch, we look forward to delighting customers with a large selection, competitive prices and an exceptional post-order service experience. We will be adding many more products & verticals in the coming months"