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Fashionara launches app and to invest more in mobile

Fashionara.com, has launched its new mobile app. Available for Android, this app that has been designed specifically keeping the flash sale model in mind

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Sanghamitra Kar
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BANGALORE, INDIA: Fashionara.com, has launched its new mobile app. Available for Android, this app that has been designed specifically keeping the flash sale model in mind.

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Arun Sirdeshmukh, co-founder and CEO, Fashionara, said, “We are already receiving 45pc of transaction through the app and expect it to reach 60pc of our sales in the next 3 to 6 months.”

“We will not shut down our mobile or desktop website anytime soon as we believe it is important to give the flexibility and choice of medium to the customers instead of forcing them to shop a certain way”, Arun adds.

The design and user interface of the app have been optimized for all Android devices and is intended to serve as an alternate vista to the large number of shoppers that log on to Fashionara.com on the move. The layout of the app is designed based on the international standards. The layout and navigation allows quickest checkout possibility and is easiest to find the personalized products and offers based on every user’s shopping interest. The IOS version is going to be launched in next two weeks.

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