Farnell signs franchise agreement with Altera

LONDON, UK: Farnell Electronics, a part of Premier Farnell group, the leading multi-channel, high service distributor in Asia Pacific has signed an agreement with Altera Corp. to stock and support its products locally in China, Hong Kong, Taiwan, Singapore, Indonesia, Malaysia, Philippines, Vietnam, Thailand, Brunei, Laos, Myanmar, Cambodia and India.  This partnership complements Altera’s existing distributor relationships and expands Altera’s reach to Asia Pacific customers seeking readily available, limited-volume quantities.

Farnell  will offer the full line of Altera FPGA and CPLD devices and development kits, including the high-density, high-performance Stratix FPGA series, low-cost Cyclone FPGA series, Arria FPGA series and the MAX CPLDs series, through its multi-channel model of seven websites, paper-based catalogs and field and telesales force. Stock will be held locally at Farnell’s warehouses and its high service proposition will provide dedicated local language technical application support either online through ‘live chat’ or via telephone.

Altera is a world leader in innovative FPGA and CPLD solutions. Its programmable logic solutions are able to address the latest applications for customers in a wide variety of industries including automotive, broadcast, computer and data storage, consumer, industry, medical, military, test & measurement , wireless and wireline communications.

Commenting on the new agreement with Altera, Salman Syed, President of Asia Pacific at Farnell said: “We are hugely excited about the addition of Altera to our linecard and the benefits that this will bring to our design engineer customer base. Design Engineers across Asia Pacific will now be able to purchase the most exciting programmable logic technology in small quantities, and receive local language support to help speed and simplify the process of incorporating Altera’s class-leading programmable logic devices into new designs.”

Erhaan Shaikh, Altera’s Regional Vice President and Managing Director, Asia Pacific, said: “Farnell’s local stocking capability throughout its geographical outreach will provide customers with fast access to the latest Altera products. The product diversity, coupled with dedicated local language support, mean Farnell  can meet the needs of design engineers across the Asia Pacific region.”