Facebook plans to accommodate adds on mobile app

SAN FRANCISCO, USA: Ahead of its decision to go public later in 2012 Facebook on Wednsday make a slew of announcements that includes possibility bring adds on mobile devices - a so-far untapped revenue source for the California-based social network.

Facebook marketing executive Mike Hoefflinger also annonced that the Facebook Pages will be available on smartphones later in 2012.

ALSO READ: Facebook offers olive branch to mobile carriers

Facebook has more than 850 million members and they are increasingly accessing the social networking site on mobile devices.

Facebook Pages allow businesses or brands to use the new timeline feature introduced recently to individual users, and overhauls the overall presentation of the page.

ALSO READ: Yahoo threatens Facebook, patent war looms

Hoefflinger also unveiled Facebook Offers to help companies send promotions to customers. He also announced a new "Reach Generator" service to help companies reach more of their Facebook fans.

(SOURCE: REUTERS & AFP)