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'ezAuth' for a hassle-free online transaction

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CIOL Bureau
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SAN FRANCISCO, USA: ezAuth, the latest simple email authentication software module by IDconnex for the open source community comes with the feature, "No more passwords". ezAuth eliminates the frustration of trying to remember passwords in order to transact online.  The use of email as an authentication process leverages a reliable technology that users are already comfortable using today. Users do not need to create or remember their userID or password to authenticate at a website. They simply log-in with the email account they used during registration.

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“How many times have you forgotten your userID or password, only to have your password reset via email?” asks Joe Urban, CEO of IDconnex. “Why go through the frustration of entering the wrong passwords when you can quickly authenticate with email the very first time?”



ezAuth authentication works as follows:

1) users enter email account to log-in, 2) website sends a link to the email inbox, and 3) user clicks on the link to access the website. ezAuth benefits both the website owner and user. Websites no longer need to manage password resets or risk permitting unauthorized access, while users do not need to remember specific password protocols for each website.

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Several websites are already planning to leverage the ezAuth log-in. TasteTV.com, the leading New Media food, wine, and lifestyle network for the web 2.0 community, will use ezAuth for their member community that will be launched this summer. “It’s important for our members to be inside our community rather than be kept at the door by a password they can’t remember,” says TasteTV.com CEO, A.K. Crump. “ezAuth has the potential to benefit multiple web communities with a single sign-on to the web.”

Office on Demand is proud to be a beta customer of ezAuth. “We provide the best-of-breed applications for small business owners,” says Jake Jacoby, CEO of Office on Demand. “ezAuth allows our customers to have a secure and convenient way to access their accounts.”

ezAuth will be released under Apache License 2.0 and the open source project will be sponsored by IDconnex. “This technology is too fundamental to commercialize. The entire web community will benefit with an active community of open source developers leveraging this technology,” explains Joe Urban.

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