Eyeris empowers advertisers with emotion recognition software EmoVu

SANTA CLARA, USA: Eyeris, the artificial intelligence company, announces the launch of its new software EmoVu. EmoVu is a new product intended to fulfill the unique needs of marketers and content producers who wish to have a more reliable way of gauging the emotional impact of their videos among specific demographics.

EmoVu is an emotion recognition software designed for use with webcams. Viewers grant permission for the software to turn on their cameras before a video is presented to them, allowing for them to opt in. The software is then able to recognize a multitude of expressions and mood indicators, collecting the data so that it can later be retrieved and analyzed by marketers or advertisers.

With EmoVu, companies benefit from an unprecedented accuracy, which not only allows them to detect emotions correctly, but to also detect gender, age group and location as well. As a result, marketers can easily test emotion-driven advertising among potential customers and collect large amounts of useful data to allow them to better reach a certain demographic or control a brand's image.

Today's companies spend significant amounts of money developing and testing emotion-driven campaigns in order to increase brand awareness or revenues from product sales. Until now, however, the most popular methods used to assess and measure emotional responses from consumers were wholly inefficient and nearly impossible to scale.

With EmoVu, however, much of the work involved can now be automated through the software's intuitive dashboard that was designed for the end user in mind. More importantly, the collection of data can be scaled easily to accommodate millions of potential users in just a few hours time.

Brands, video marketers, and advertising firms can all benefit from this unique software offered by Eyeris. Not only will it allow for them to better analyze results, EmoVu also helps them to more easily develop successful emotion-based advertising that will resonate better with the intended audience.