Advertisment

Express yourself and win $40,000 from HP

author-image
CIOL Bureau
New Update

BANGALORE, INDIA: PC maker HP announced on Tuesday the 'HP You on You' project, a contest that invites entrants from around the world to create and share videos that express who they are without showing their faces and express just with their hands.

Advertisment

The contest uses new video creation tools on YouTube to allow amateurs as well as professionals to submit videos showcasing their individual passions, causes and creative gifts in any genre ranging from comedies to mini-biographies and documentaries.

Users can use new video creation tools on YouTube such as video remixing and webcam video to create their videos, which will run on http://www.youtube.com/hp through August 30, 2009.

Through this promotional contest, the company will give away $300,000 in cash and prizes, said a press release.

Advertisment

The contest is an extension of HP’s “The PC Is Personal Again” campaign, which features achievers including Shaun White, Serena Williams and Fergie, discussing what they do with their HP PCs in a series of “Hands” commercials that don’t show their faces.

“The program celebrates sharing one's personal expression through the PC,” explains Shubhodip Pal, head - Consumer Marketing, HP PSG India.

“Combining one's personal passions, using digital remixing tools and the YouTube stage means we’ll be able to gather, celebrate and reward expressions of originality of an individual in a global platform, thereby opening the doors to compete globally and be recognized.”

Advertisment

Each week during the six-week promotion, a panel of experts will select 20 videos as semifinalists, who will all receive an HP Artist Edition notebook. Twenty finalists (four from each week) will be eligible for a $40,000 grand prize.

“We are really excited about the global scope, accessibility and social aspects of the HP You on You project,” said Jamie Byrne, head of Marketing Programs, YouTube.

“This is one of the first programs where we have integrated tools for users to share their videos as broadly as possible across the web and other social platforms,”  Byrne added.

tech-news