Experian to acquire Hitwise for $240-m

NEW DELHI: Information solutions company Experian has said that it would acquire Hitwise, an Internet marketing intelligence company for an approximate value of $240 million. Experian expected to close the acquisition in May.

Hitwise, which has over 200 employees, would be part of Experian’s Marketing Solutions. Experian plans to complete the acquisition with funding from its existing cash resources.

"We have been successfully repositioning our Marketing Solutions business to meet our clients' needs as they continue to switch more of their advertising spend online. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution," said Don Robert, chief executive officer, Experian.

"Over the last 10 years, Hitwise has developed a truly unique digital intelligence service that helps inform the online marketing strategies of 1,200 clients around the world every day. We are excited to become part of Experian, having worked with them for over four years. We will now be able to accelerate Hitwise's growth and profitability through access to Experian's wider pool of data, tools and clients, while more quickly expanding our global footprint," said Andrew Walsh, chief executive officer, Hitwise.

Hitwise has over 1,200 clients across financial services, media, travel and retail sectors. HSBC, AXA, Google, eBay, CBS News, ask.com, IKEA, MTV and Qantas include in the client list of Hitwise.

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