Advertisment

Expect more

author-image
CIOL Bureau
Updated On
New Update

Has online matrimony changed the way weddings happen in India? Any latest nuances that you might have observed?

Advertisment

Well, usage of online avenues by parents is going up and cross-community matches are rife now. Also, one of our recent surveys points a definite shift from minimal family-related information (that was a norm earlier) to long descriptive paragraphs about individual compatibility that are prominent today. Things have changed a lot in the last six to seven years.

How deep and wide is your spectrum on the offline business model?

In terms of breadth we will be growing from 120 centres to 500 in one-and-a-half years. This service is particularly for the not-so-net-savvy people and we are introducing live astrology and matchmaking in our portfolio.

Advertisment

Your views on competition (which is adding new religion verticals) and the fragmented nature of the industry in India?

We do not follow a compartmentalisation strategy. We have channelised options for specific communities and religions for people who are actively looking for that. But at a general level, we would like to remain Cosmopolitan. The choice of a particular caste or religion should be individually directed. The basic service is to enable an individual the choice of multiple profiles, irrespective of community tabs. On the industry front, where we command around 60 per cent market share, yes, the industry is still considerably fragmented and would stay that way for some more time. Our objective, as a company, is to inject more professional hues into the online matrimony space.



Can we anticipate some Web 2.0 jig on your service?

Advertisment

To start with, we already follow the basic user-to-user access part of Web 2.0’s inherent principles. The current buzz on Web 2.0 is more on the networking part and that is what we do anyways.

What next can be expected on your group’s trousseau? Any new threads on your revenue model?

Our revenue model is purely subscription based along with a small presence of advertisements. It will stay the same. We are growing on the wedding planning services well. We would be looking at South East Asian countries to add to our international footprint that currently treads US, UK, UAE, Malaysia and New Zealand. Our website will turn more simple, easy, focused and user-friendly given the fact that we have preponderance of user-generated content. Search-based horoscope matches are the latest in our kitty. You can expect a lot more new things from the People Group in related areas of matchmaking.

© CyberMedia News

tech-news