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Essel adopts SAP as 'Platform of Choice'

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CIOL Bureau
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BANGALORE, INDIA: Essel Group will adopt SAP as its ‘platform of choice’ to accelerate its business growth. Harnessing SAP technology, Essel Group aims to foster continuous innovation and industry thought leadership. The announcement was made at the SAP Summit 2008, India’s largest business-technology event, being held in Mumbai.

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Subhash Chandra, chairman, Essel Group, said, “We have a strategic vision for media and entertainment industry and are aggressively taking the group on a path of transformation to change the fundamentals of the industry. In this journey, SAP is a natural choice for us. We trust that this alliance will help our organizations set a new benchmark in computing for our industry.”

The media and entertainment industry has undergone radical transformations in recent years. Diversifying strategy to reach out to the target audience in a digital world is now a critical priority.

SAP’s media solution, with its strong understanding of media business process, helps address these new challenges. It allows media companies to generate new business while improving organizational efficiencies.

Manoj Gupta, global CIO, Essel Group, said, “We were impressed with the depth of SAP’s media solution and our interactions with SAP, throughout the due-diligence process, clearly demonstrated their competence that will help us achieve our vision."