Essar Hypermart picks Ignitee as online partner

MUMBAI, INDIA: Essar Hypermart, retail chain, have signed Ignitee Digital Solutions as their official online creative and media agency. Ignitee will be working towards developing an engaging and sustained presence for the brand using the online medium.

Ignitee will be responsible for all the online media communication for Essar Hypermart including awareness, social media and search engine optimisation. Essar Hypermart has over 600 outlets across the country, said a press release.

Girish Rao, CEO, Essar Hypermart said, "With constatntly changing cutomer preferences, the need to communicate regulary cannot be overemphasised. Hence, going forward, online communication will play an important role in reaching out to our potential and existing customers effectively.. We are confident that the expertise of Ignitee Digital Solutions as our official online partners will prove beneficial to attain greater heights in future."

Shankar, COO, Ignitee Digital Solutions Pvt Ltd, said, " With the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them."